Training objective:
The goal of the training is to provide participants with knowledge and practical skills on how colors affect human psychology and how they can be effectively used in training design to increase participants' attention, engagement, and information retention.
Introduction to color psychology
What is color psychology?
The impact of colors on emotions and behavior
Individual differences in color perception
Color symbolism and associations
Primary colors and their psychological meaning
Warm vs cold colors
Use of color according to target audience
Colors and cognitive processes
How colors affect concentration, memory, and learning efficiency
Colors and information structuring: foreground vs background
The impact of colors on visual perception (contrast, readability, etc.)
Using color in presentations and training materials
The role of color in presentations, slides, handouts, and digital courses
Best practices and examples
Mistakes to avoid
Contrast assessment and palette creation - with the help of modern platforms
Practical workshop
Analysis of real training examples
Optimization of color codes for existing materials
Creating your own training visual style using color psychology
Evaluation and feedback
Presentation of practical tasks
Feedback and recommendations
A certificate will be issued at the end of the course.
